I use the following tools and tactics to identify content goals, develop brands, outline success metrics, and develop clear strategies to execute them:
- Web analytics tools, such as SEMRush, BrightEdge and Google Analytics
- Project management tools, such as JIRA and Asana
- Content audits of competitor sites
- Auditing of existing content
- Focus groups with users and user surveys
- Development of content style guides and best practices
- Optimization of content development infrastructure
Education.com
One of the most significant examples of my content strategy work was during my tenure as the Managing Editor of the digital learning platform Education.com. There, I worked with a team of editors and designers to produce over 20,000 pieces of content that now serve as the backbone of the site’s content offering and SEO authority.
Education.com
One of the most significant examples of my content strategy work was during my tenure as the Managing Editor of the digital learning platform Education.com. There, I worked with a team of editors and designers to produce over 20,000 pieces of content that now serve as the backbone of the site’s content offering and SEO authority.
Other projects for Education.com include:
SEO strategy: I conducted keyword research and led in the creation of themed landing pages around highly searched terms, such as Halloween Worksheets, for which Education.com ranks No. 1 in Google search.
Weekly Boost program: I was responsible for the admin infrastructure, staffing, publishing schedule, workflow, and budget for Education.com’s Weekly Boost landing pages and email campaign, which generated thousands of new membership purchases
COVID-19 Response Content: I consulted on the content production pipeline and conducted QA for Education.com's Home Learning assets to support parents and teachers during school closures.
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Onlinecolleges.com As the Senior Editor for this website, I sourced government data from the Bureau of Labor Statistics to concept and produce articles that provided key information to prospective students. Our methodologies pulled data such as distance education availability, Internet accessibility, economic factors like starting salary and student loan burden, as well as job outlooks and industry forecasts. Our careful presentation of this information featured expert Q&A sections, a detailed list of sources, and infographics. This content was picked up by several national syndicates, including USA TODAY and MSN. |
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Citytowninfo.com
Improving a site’s credibility by bolstering the authoritativeness of the content is what I enjoy most about content strategy. I made a commitment to doing just that during my time as the Senior Editor of citytowninfo.com. We ranked well on many keywords, but the content we offered lacked important features, such as a list of sources and easy-to-scan formatting. Our high ranking for important keywords gave me even more motivation to ensure our information was thoroughly vetted and that our presentation engendered a sense of trust in our readers. Our breakdown of programs for Health Services Managers is a prime example of these efforts.
Short-term Strategies
I also assist with shorter-term content strategy projects, such as composing a Statement of Services for new ventures, creating dynamic web text introducing a small business, or consulting on marketing strategies to kick-start a brand. .
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