I use the following tools and tactics to identify content goals, outline success metrics, and develop clear execution strategies:
- Web analytics tools, such as SEMRush, BrightEdge and Google Analytics
- Consumer intelligence platforms
- Project management tools, such as JIRA, Asana, Airtable, Trello, and Monday
- Content audits
- Competitor analysis
- User focus groups and surveys
- Development of content style guides and best practices
- Optimization of content development infrastructure and processes
Microsoft - USCMO Digital Marketing Team
As Project Manager for the events and webinars program, I oversaw the development of registration pages, emails and social assets.
I also oversaw the production of content to support the Digital Experiences team across all priority industries and solution areas, including Hybrid Work and Innovation.
As Managing Editor of this digital learning platform, I worked with a team of editors and designers to produce over 20,000 pieces of content that now serve as the backbone of the site’s content offering and SEO authority.
Other projects for Education.com include:
SEO strategy: An extensive keyword research project led in the creation of themed landing pages around highly searched terms, such as Halloween Worksheets, for which Education.com ranks No. 1 in Google search.
Weekly Boost program: I was responsible for the admin infrastructure, staffing, publishing schedule, workflow, and budget for Education.com’s Weekly Boost landing pages and email campaign, which generated thousands of new membership purchases.
As Senior Editor, I sourced government data from the Bureau of Labor Statistics to develop articles that provided key information to prospective students.
Our methodologies pulled data such as distance education availability, Internet accessibility, economic factors like starting salary and student loan burden, as well as job outlooks and industry forecasts.
Our careful presentation of this information featured expert Q&A sections, a detailed list of sources, and infographics.
This content was picked up by several national syndicates, including USA TODAY and MSN.
I also assist with start-up content strategy projects, such as composing a Statement of Services for new ventures, creating dynamic web text introducing a business, or consulting on marketing strategies to kick-start a brand.