Johanna Sorrentino
  • Home
  • Writing
  • Editing
  • Content Strategy & Production
  • Marketing & CRM
  • Music
  • Resume & Contact
​Photo by Johanna Sorrentino

Marketing & CRM

From product pages to CRM email campaigns, the copy I produce is strategic, customer-focused, and effective.

Talkwalker

As the Content & Insights Marketing Manager for this consumer intelligence platform, I was responsible for leveraging data to create engaging stories for marketing campaigns, such as the weekly Talkwalker Market Pulse Newsletter. 
Picture
Sample article from Talkwalker Market Pulse Newsletter, November 23, 2022


Spire Space Services

Picture
Insights page about Spire's satellite data for vegetation management
​


​Ancestry

As the lead CRM Copywriter for AncestryHealth, I crafted brand narratives and drove content strategies that communicated product value and engaged our target audience.
Picture
Ancestry.com Family Health History tool informational page
​

​
Picture





AncestryHealth landing page, introducing the product's functional benefits
​


​Clever

I provided independent content strategy services for this digital learning platform based on external market research, as well as the brand and style guide.
Picture

Clever Remote Learning landing page for teachers and school district leaders
​
​
Picture
Clever Schools page, explaining product features for teachers and administrators
​


​BRUNT

Working within a boutique creative agency setting, I led the development of website and email content, and developed the brand and style guide, for this start-up footwear brand.
Picture

BRUNT homepage explaining the company's direct-to-consumer business model
​
​
Picture
BRUNT about page
​
​
Picture
BRUNT product page

  • Home
  • Writing
  • Editing
  • Content Strategy & Production
  • Marketing & CRM
  • Music
  • Resume & Contact